It may not seem at first that our
freedoms are being violated by neuromarketing, because marketing is
based upon consumer response to products. Yet questions arise when
marketing dips into areas that exploit us in ways we have no defense
against. Subliminal advertising once existed and exploited consumer
subconscious, and in 1973 the board game, Hūsker Dū? aired
commercials in America and Canada with a flashed subliminal message
that read “Get it.” Wilson Bryan Key released a book shortly
after called “Subliminal Seduction” which cited various uses of
subliminal messages used by advertisers. Thanks to this book,
heightened public concern caused the FCC to investigate. In 1974, the
FCC finally issued this statement, “subliminal advertising is
contrary to the public interest and intended to be deceptive, and
that any [tv] station employing them risks losing its license.”
Subliminal advertising was thus banned, but is today's neuromarketing
treading the same path of manipulation?
As seven alien races struggle to co-exist in an uneasy alliance, the Inter-Stellar Union sends Union Guard agents on missions to preserve the crucial balance. These specialized operatives must do what regional security cannot, dealing with smugglers, pirates, terrorists, and even greater challenges in order to bring stability to a universe that needs it desperately. Without the Union Guard, the races will not be prepared to face a looming alien threat they can only hope to defeat together.
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