A relatively new field of marketing is
actively being explored by several large companies. The field is
known as neuromarketing, and it is aimed at providing enhanced
knowledge of consumer behavior. The research focuses on a consumer's
sensorimotor, cognitive, and affective response to marketing stimuli.
MRI's, EEG's, and SST (Steady State Topography) are an example of the
technologies that are being used to measure brain activity and
changes in one's physiological state (biometrics), which include
details such as a person's heart rate, respiratory rate, and skin
response (electro-dermal activity—basically, how much you sweat in
response to emotional arousal.) Large companies like Google are
engaging in this research and have the ambition to predict consumer
behavior--they have invested in their own labs, science personnel,
and even have partnerships with academia. What does all this mean for
our future?...
As seven alien races struggle to co-exist in an uneasy alliance, the Inter-Stellar Union sends Union Guard agents on missions to preserve the crucial balance. These specialized operatives must do what regional security cannot, dealing with smugglers, pirates, terrorists, and even greater challenges in order to bring stability to a universe that needs it desperately. Without the Union Guard, the races will not be prepared to face a looming alien threat they can only hope to defeat together.
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