A few months ago, I posted about a new
use of technology known as neuromarketing. In review, neuromarketing
focuses on a consumer's sensorimotor, cognitive, and affective
response to marketing stimuli in order to gain enhanced knowledge of
consumer behavior. MRI's, EEG's, and SST (Steady State Topography)
are an example of the technologies that are being used to measure
brain activity and changes in one's physiological state (biometrics),
which include details such as a person's heart rate, respiratory
rate, and skin response (electro-dermal activity—basically, how
much you sweat in response to emotional arousal.) Brain-computer
Interfaces (BCIs) are used in the medical field and other industries
already, especially in gaming and entertainment. It is being used in
marketing as well, but in the wrong hands, we could lose the last
shreds of our privacy. Hackers have already been inserting images
into apps and recording our brain's subconscious reaction while using
BCI's. A privacy and security standard needs to be established, or it
won't be long before our own brains are used against us!
As seven alien races struggle to co-exist in an uneasy alliance, the Inter-Stellar Union sends Union Guard agents on missions to preserve the crucial balance. These specialized operatives must do what regional security cannot, dealing with smugglers, pirates, terrorists, and even greater challenges in order to bring stability to a universe that needs it desperately. Without the Union Guard, the races will not be prepared to face a looming alien threat they can only hope to defeat together.
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