Friday, March 31, 2017
Free or Not? (part 5)
A company that looks at the consumer landscape will see consumers that are easily distracted from products, unsatisfied quickly because of the plethora of options available to them, and are, for the most part, very resistant to paying much at all. The music industry has also suffered tremendously from this new era of technology, where Spotify avails free music (though you must pay if you don't want random shuffles) to consumers while paying artists about $0.000158 cents per song play. For perspective, that's about $8 for 50,000 plays (a number which only successful and popular artists enjoy.) What has this generation of free done to us? It has devalued the work of talented people and is forcing them to look for other work. We barely notice their extinction, however, because the market is constantly flooded with products, distracting us from recognizing that the talent and quality behind these products is fading quickly. It's like watching all the gourmet restaurants die out while being replaced by junk food establishments—people often don't care, as long as there is still something available to consume. For all the “free” products out there, the cost is rather high.