Think about the
free things you have accumulated. If it's a free e-book, have you
read it yet? If it's a free video game, have you played it for more
than an hour yet? It's interesting to note that we tend to undervalue
things that we get for free. I know that if I even spend a few
dollars on something, I'm going to try to “get my money's worth”
by playing it. But I have file folders with tons of free stuff that
I've never even opened. I have one service subscription that offers
several free games a month for download, but I rarely take advantage
of the offerings. If I do, I might play things a couple times and
then delete them from my hard drive. Not only do free products become
undervalued, but they also create a distracted, impatient,
difficult-to-gratify consumer base. This generation of consumers most
likely has the shortest product attention span than any generation
before it. A variety of new games are released on a weekly basis, so
it's easy to hop from one game to the next. Several of my friends
have altogether stopped buying games for months on end because of
their “game backlog,” games they have bought that they have yet
to open up and play. From a company perspective, the climate for
putting out new products could not be worse...
As seven alien races struggle to co-exist in an uneasy alliance, the Inter-Stellar Union sends Union Guard agents on missions to preserve the crucial balance. These specialized operatives must do what regional security cannot, dealing with smugglers, pirates, terrorists, and even greater challenges in order to bring stability to a universe that needs it desperately. Without the Union Guard, the races will not be prepared to face a looming alien threat they can only hope to defeat together.
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