Considering the current state of the
video gaming industry, it's easy to understand the concerns game
developers are having. They have much more sophisticated ways of
tracking the use of their products now than they ever have before.
For instance, game achievements are unlocked by players at certain
milestones in a game, which are then automatically posted online.
Developers have a clear view of how many people bought their game,
how often it's being played, and how far people are progressing in
the game. When they see that their game was bought but then only
played for a week--abandoned for something new the next week--the
years of time and financial investment may not have paid off as
gamers stop talking about it. After the first week, a particular
game's sales drop sharply, so developers put their hope in that first
week the most. Some even try to secure more sales through pre-orders
before the game releases, offering bonus material to gamers that
commit to a purchase early. It's a tough battle in the industry, but
there are ripples that are beginning to affect how games are
designed...
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