IP, or intellectual property, can
include artistic concepts such as George Lucas's Star Wars. Until he
sold the rights to Disney, Lucas exercised creative control over the
Star Wars universe, making sure all movies, games, and other
iterations of the IP all maintained a consistency within his
established lore. Fans stayed true to the series and have consumed
related products and movies with a dedication that has lasted for
several decades. However, with Disney's acquisition of the Star Wars
IP, things have begun to change. Disney has taken many liberties with
the IP and has made so many changes with the story that George Lucas
himself has indicated he was displeased with the recent Last Jedi
film. Regardless of whether you are a Star Wars fan or not, drastic
changes to an established IP are often a losing move. User reviews of
the movie were incredibly negative, and though critics praised the
film, some have concocted the story that the outpouring of negative
user reviews was orchestrated through hardcore fans using “bots”
to post so many bad reviews, rather than considering the possibility
that Star Wars was heading down the wrong path and that fans really
were upset.
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