Have we already
lost the war on invasiveness? Faceoook is stepping things up yet
again, this time by sending out free Bluetooth beacon devices to any
business in the U.S. that wants one. As of today, once a beacon is
set up at a business, it can detect when a Facebook user with a
smartphone is within a certain range. It can then track the user
while they are visiting and collect an unprecedented amount of data.
This new system allows the business to send advertisements and other
information to the user, with customized welcome messages,
notifications, and even coupons. Imagine walking past the coffee
aisle and suddenly receiving a text from the store with a discount
for your favorite brand. Now, imagine the same thing happening for
all the other products you pass as you walk through the store.
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