Wednesday, March 21, 2018

Going Off-Grid (part 3)


One of the ways we are monitored online is through little programs that are constantly running in the background of our internet experience. You may be familiar with some of them, called “cookies,” which are little programs that remember your preferences and your passwords. Some of these programs will ask for your permission to store your data—others do not. One program that is running on almost every webpage you visit is called “google analytics.” The name says it all: it is a script Google uses to track your activities on the internet. Google describes this tool as something that “helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.” It is the most popular web-analytics tool in use, installed on over 10 million websites. It sounds harmless enough—after all, it's just to help people with marketing. When I run banner ads on websites, I take advantage of scripts like this that tell me how many times the ad was displayed and how many clicks I got. This is helpful, because I can figure out better which ads are appealing to people and which ads need replacing with something more intriguing. How can it be a bad thing, then?...

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