Tuesday, March 29, 2016
What type of gamer are you? (Part 2)
Casual gamers are one of the newest arrivals to the class of gamers. A casual gamer is the kind of person who will pull out her smartphone while waiting on the subway or while waiting in a parking lot to pick up her kid after school. This kind of gamer might play a game on a tablet late at night in bed, or in other circumstances where there's just a little time to kill. Casual gamers are seen by the industry as gateway gamers--if they can be hooked, they might transform into more serious gamers, willing to pay more than a couple dollars for a game. But casual gamers still contribute enormous profits to the industry because there are so many of them.