Wednesday, December 23, 2015

The Star Wars Effect (part 3)

Hollywood used to hate Star Wars, considering it to be a franchise machine used to sell toys as much as tickets. Better movies with more substance, Hollywood moguls insisted, were not receiving their proper attention when competing with big-budget blockbusters like Star Wars. These blockbusters were considered forgettable, without critical acclaim, while the smaller, lesser-known films were those that were awarded impressive nominations, though these decorated films rarely seemed to find a very larger audience. This isn't a problem for us, though, considering that we usually prefer watching the more thoughtful films at home, paying only a couple dollars to see them. I feel this way myself—why spend $25-$30 dollars to see a drama that I could just wait a few months to rent online? There's no hurry, it's not like everyone is going to be talking about it. I'm only willing to go through the inconvenience of watching a movie in the theater if it's an experience that the theater will enhance—I don't need amazing theater surround sound, 3D projection, and a giant IMAX screen to watch a thoughtful drama, but I do want those features for a movie with lots of action and special effects. This shift in attitude towards movies is one that may affect the industry in a big way...

No comments:

Post a Comment