Monday, December 21, 2015
The Star Wars Effect (part 1)
Don't worry, none of the posts this week will contain any spoilers for those of you that haven't yet had the chance to see the new Star Wars movie. This week, I'll be discussing the overall effect that Star Wars has on the movie industry. This last weekend, Star Wars opened and broke the previous record for opening weekend ticket sales, grossing $238 million—the biggest North American debut of all time! The previous opening record was “Jurassic World,” which opened with $208.8 million this last summer. With such an impressive beginning, why are some in Hollywood viewing the Star Wars phenomenon as a gigantic tsunami that will wash away, or at least dampen, the appreciation of other films? From Hollywood's perspective, they've seen this happen before with Star Wars, back when its first iterations were released. However, the movie-going climate has changed a lot since the late 70's and early 80's. How will the Star Wars juggernaut affect the future of movie-going in our time?