Tuesday, December 22, 2015
The Star Wars Effect (part 2)
The times have changed—people are not going to movie theaters as often as they used to, and for good reason: why worry about arrival time and parking, pay exorbitant ticket and food prices, subject yourself to countless adds and trailers, struggle to find a good seat and not have to deal with other audience members, all when you can enjoy a movie on your big-screen HD TV with a surround sound system in the comfort of your own home? You can always pause if you have to get up and go to the bathroom or prepare more popcorn, you can relax with your family and friends on a nice couch, and you can enjoy a pizza, hamburger, or even a steak dinner if you choose. True, we'll probably spend far more on our entertainment systems than we would spend going to 100's of movies in the theater, but the fact is, it's about convenience. Let's face it—going to the movie theater can be a chore, and seeing blockbusters like Star Wars on opening weekend are sometimes the only reason any of us would go through the previously mentioned ordeal. I'll be honest, I can't remember the last time I was in the theater. Star Wars got me there, though, so the unease in Hollywood is definitely warranted. What kind of future is the movie industry facing?