Thursday, April 23, 2015

Life of a Game (part 4)


Another problem that prevents great games from doing well is marketing. Indie developers and publishers often pour all of their funds into creating the best game they can—if they don't, gamers will write off a great game for a single weak-spot, and give it a poor rating that it might not deserve. Indie game designers want to see their game do well so much that they will often quickly respond to gamer criticism by patching a problem in the game, but often it is too late, the bad review is out there. When it comes to marketing, indie publishers can't even begin to compete with the huge game companies and their juggernaut, multi-million dollar marketing campaigns. It's easy to be overshadowed and forgotten, especially if released near or on the same release date as a game released by a well-known studio. The sad truth is that even if the indie game is an amazing product (even better than some of the major studio games), it rarely sells on merit alone. Often, the only way to help it find success is for the gaming community to get behind it and talk about it, a lot, all over social media. That's advertising that can only be purchased by winning the hearts of the gamers.

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