Another problem that prevents great
games from doing well is marketing. Indie developers and publishers
often pour all of their funds into creating the best game they can—if
they don't, gamers will write off a great game for a single
weak-spot, and give it a poor rating that it might not deserve. Indie
game designers want to see their game do well so much that they will
often quickly respond to gamer criticism by patching a problem in the
game, but often it is too late, the bad review is out there. When it
comes to marketing, indie publishers can't even begin to compete with
the huge game companies and their juggernaut, multi-million dollar
marketing campaigns. It's easy to be overshadowed and forgotten,
especially if released near or on the same release date as a game
released by a well-known studio. The sad truth is that even if the
indie game is an amazing product (even better than some of the major
studio games), it rarely sells on merit alone. Often, the only way to
help it find success is for the gaming community to get behind it and
talk about it, a lot, all over social media. That's advertising that
can only be purchased by winning the hearts of the gamers.
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