Friday, February 22, 2019

Consumer choice in the tech industry (part 5)


A number of attempts have been made over the years by tech businesses to find a way to keep an income stream going. Some software companies put out new, improved versions of their software based on consumer feedback, but when the adoption rate was low, they needed to find another way to guarantee profit. The subscription model in software is now widely used, and instead of waiting for consumers to buy the latest version of their software, they force it on the consumers through mandatory patches. It doesn't matter if consumers preferred the former configuration and style, they are forced into relearning the system and accepting the new style. The old adage of “Don't fix it if it ain't broke” no longer applies, because companies frequently issue mandatory “upgrades” upon unwilling consumers. It's almost as if we no longer have the right to select what we like—we have to accept whatever they decide we should like at any given moment. Ultimately, we consumers don't have to buy these products, but if we see something we would like to own, shouldn't we get exactly that, with full functionality and a long product lifespan, rather than having it phased out of use or altered in peformance and appearance? Or should I just be called “old fashioned” for this preference?

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