Sequels and spin-offs exist because of
a built-in fan-base. If your entertainment product—whether it’s a
game, movie, or book—has generated a profit and has an established
following, it is much less of a gamble to create a sequel than to ask
your fans to follow you on an entirely new endeavor. The time, money,
and effort required to build a new fan base is quite an effort, so
restarting with a new product is rarely desirable when there is
already something that has an audience. When there is a lot of money
behind a product, designers are much less willing to risk something
new when they’ve found a formula that seems to be working. A
benefit to sequels is that designers can often improve upon the
original, especially if they pay attention to what their fans are
saying. But at what point do fans start to move on when something has
been recycled a number of times? In most cases, fans will lose
interest when innovations, story lines, and characters become
predictable. Yet changing course too much can also alienate fans…
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