Recycling Ideas (part 2)

Creating something that gains a following of fans is extremely difficult to do. There isn’t a surefire method for doing this, unfortunately, because if there was, everyone would be using it. What becomes popular and goes “viral” is often impossible to predict, but one element that does seem present in most successful creations is that there is something unique enough about it that it won’t be considered derivative. Yet even if such an element exists in a creation, there is no way to be sure that it will ever catch on, or even be noticed. Groups of enthusiastic netizens might help push awareness of the product, but often an expensive ad campaign is necessary to really get the word out. If you reach 1000 people, only 10 of them might care at all, because about 1% of the people that hear about your product are going to engage with it. It's understandable why enormous ad campaigns are required to canvas the public so that 1% actually adds up to something significant. If you’ve ever paid for banner ads on a website and monitored the actual number of clicks you’re getting and the follow-through to purchase your product, it quickly becomes obvious that building an audience is extremely challenging.