A
company that looks at the consumer landscape will see consumers that
are easily distracted from products, unsatisfied quickly because of
the plethora of options available to them, and are, for the most
part, very resistant to paying much at all. The music industry has
also suffered tremendously from this new era of technology, where
Spotify avails free music (though you must pay if you don't want
random shuffles) to consumers while paying artists about $0.000158
cents per song play. For perspective, that's about $8 for 50,000
plays (a number which only successful and popular artists enjoy.)
What has this generation of free done to us? It has devalued the work
of talented people and is forcing them to look for other work. We
barely notice their extinction, however, because the market is
constantly flooded with products, distracting us from recognizing
that the talent and quality behind these products is fading quickly.
It's like watching all the gourmet restaurants die out while being
replaced by junk food establishments—people often don't care, as
long as there is still something available to consume. For all the
“free” products out there, the cost is rather high.
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