Tuesday, February 19, 2019

Consumer choice in the tech industry (part 2)


We live in an exciting era, with new technology surfacing so fast that sometimes a newly purchased device is behind the curve before we open the packaging. We have to spend a good amount of money to adopt new technology, with the understanding that our investment will be outdated very quickly. If you have the money to continually buy the latest upgraded models, then this might not seem much of a concern, but I'm not really talking about finances. I'm talking about adoption: we might find a version of something we really like, but because of the developing market, we're essentially forced to abandon it and embrace something else. Even though we might sometimes like the newer version of something, it can be frustrating to frequently have to spend money update everything. What if you liked the way something was, but now have to accept the new version and adapt to it because your older version is intentionally phased out of functionality? It feels less and less like we have a choice about the products we use, but are instead being led around by the companies that rely on our business.

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