Monday, May 21, 2018

Programming AI to Program...Us? (part 1)


An internal video from Google in 2016 revealed how Google is already working on using data collection to reshape the future of society. The video, called “The Selfish Ledger,” was filmed by Nick Foster, the head of design at Google's “X” division. This video was shared internally to demonstrate how data collection from users could be used to nudge or “guide” those users towards Google's goals. The main idea is focused on what Google terms a “ledger,” which is what they use to describe all the data that they collect about you—it's a data profile of you. They state that the way we use our phones is a “constantly evolving representation of who you are,” and Google is interested in using that data to modify our behaviors. Google goes even further, though, suggesting that this data can be passed on to others just as genetic data is passed on to our offspring, generation after generation. The concept is to sequence a data genome of sorts into a huge social engineering effort. An effort to reshape humanity.

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