One thing that major developers are
doing to avoid being lost in the crowd is something they've always
done—push their product with huge marketing campaigns. Developers
know that the first week of release is the most important, because
within a week there are other new game releases that might distract
potential buyers away from a purchase. Reviews also come out
lightning-fast these days, so quick that often a review can be found
online the day before (or even earlier) a game is released. Some of
this is because companies send advanced copies out to reviewers
hoping to increase their chances of good sales on release with
positive reviews. Of course, there are always a few reviewers that
put out positive reviews because they're being paid to do so, but for
the most part, you can find a good selection of reviews on a big
title around the release date. Another thing big companies are doing
to avoid losing their initial release sales is the offer of pre-order
bonuses. If you pay for the game before it hits the shelves (or
online stores), you get extra in-game items and sometimes things like
artbooks, plastic figures, CD's with soundtracks, and other physical
swag. All of this is being done to ensure stellar sales at release,
because gamers are easily distracted by the wide array of new
products that are available, and the lower prices of indie games can
easily lure people away from full-priced releases by major
developers.
As seven alien races struggle to co-exist in an uneasy alliance, the Inter-Stellar Union sends Union Guard agents on missions to preserve the crucial balance. These specialized operatives must do what regional security cannot, dealing with smugglers, pirates, terrorists, and even greater challenges in order to bring stability to a universe that needs it desperately. Without the Union Guard, the races will not be prepared to face a looming alien threat they can only hope to defeat together.
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