Monday, April 2, 2018

The Tides of the Video Game Industry (part 1)


The video gaming market is a lot different than it was a few decades ago, though that goes without saying. However, beyond the obvious changes that advances in technology have afforded developers, there is a new factor that has become much more prominent and continues to grow with each passing year. We now have access to such a vast selection of games for quick download that it isn't uncommon for a gamer to have a library of hundreds of games, many which have been played for an hour or two and then quickly forgotten. With games available as digital downloads, some even find themselves deleting unfinished games to make room on their hard-drives for something newer they'd like to try out. The “shelf life” of a game these days is extremely short, and it's rather common to see even major game titles going on sale only a few months after release. How are gaming companies handling all this, and how has the consumer influenced marketing approaches?

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