Tuesday, December 27, 2016

VR Analytics=Privacy Invasion?

What exactly is VR Analytics? VR, or Virtual Reality, is the next trend in technology, and though still in its infancy, many believe that it is going to change the way we live in the same way the internet has done—it’s nothing short of revolutionary. “VR Analytics offers a way to capture much more information about the interests and habits of users, information that may reveal a great deal more about what is going on in [their] minds,” says Michale Madary, a researcher at Johannes Guttenberg University. Physiological and behavioral data is valuable to companies like Facebook, which seems to be taking VR very seriously after acquiring the crowd funded Oculus Rift for $2 billion. Considering Facebook’s record, however, is it really a good thing that they are aggressively delving into VR and its uses? An infamous study conducted by Facebook data scientists in 2012 raises a lot of questions…

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