After the artwork is finished and paid
for, keep in mind that your relationship with the artist you hired is
symbiotic. Once the art is finished, even though the contract is
fulfilled and payment was received, there is a now a responsibility
to advertise the artist along with your use of his/her art. As you
may have noticed this week, I've mentioned artist John Fell a few
times, because not only do I love his artwork, he is great to work
with. I want to show my thanks to him every time I use his artwork in
one of my products, or use it in promotions such as the youtube
“Solar Echoes Video Comic” or the “Comic Shorts” featuring
his artwork. Depending on your contract, artists may also want to
display the work they've done for you in their portfolios and online
accounts like deviantart, which helps to advertise you as well.
Artists are trying to get their names out there as much as you might
be with your own business, so make sure to advertise them and use
their artwork at every opportunity!
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