Monday, June 15, 2015

Facebook is Watching You! (part 1)


Have we already lost the war on invasiveness? Faceoook is stepping things up yet again, this time by sending out free Bluetooth beacon devices to any business in the U.S. that wants one. As of today, once a beacon is set up at a business, it can detect when a Facebook user with a smartphone is within a certain range. It can then track the user while they are visiting and collect an unprecedented amount of data. This new system allows the business to send advertisements and other information to the user, with customized welcome messages, notifications, and even coupons. Imagine walking past the coffee aisle and suddenly receiving a text from the store with a discount for your favorite brand. Now, imagine the same thing happening for all the other products you pass as you walk through the store.

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