In the Selfish Ledger video, Google
prompts users to select a life goal, and then guides the user towards
this goal in every interaction with the phone. Some examples in the
video, which “reflect Google’s values as an organization,” show
the device suggesting to an online shopping user that more
environmentally friendly options should be considered or locally
grown produce should be purchased instead, listing these options
first and highlighting them. The ledger will be hungry for every bit
of information about you that it can gather to form its conclusions
and “guidance.” Part of the vision for the ledger is that it may
become so aware of your needs that it will go beyond proposing
solutions, but potentially take actions itself, such ordering or
3D-printing something for you that it thinks you need or want.
Anticipating our desires is problematic enough, but acting on
predictive data opens up a much more disturbing capacity of devices
driven by Google AI. With so much data and influence, an AI may very
well be steering user behavior, all in accordance with “Google's
values as an organization.”
No comments:
Post a Comment