Wednesday, May 23, 2018

Programming AI to Program...Us? (part 3)


In the Selfish Ledger video, Google prompts users to select a life goal, and then guides the user towards this goal in every interaction with the phone. Some examples in the video, which “reflect Google’s values as an organization,” show the device suggesting to an online shopping user that more environmentally friendly options should be considered or locally grown produce should be purchased instead, listing these options first and highlighting them. The ledger will be hungry for every bit of information about you that it can gather to form its conclusions and “guidance.” Part of the vision for the ledger is that it may become so aware of your needs that it will go beyond proposing solutions, but potentially take actions itself, such ordering or 3D-printing something for you that it thinks you need or want. Anticipating our desires is problematic enough, but acting on predictive data opens up a much more disturbing capacity of devices driven by Google AI. With so much data and influence, an AI may very well be steering user behavior, all in accordance with “Google's values as an organization.”

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