An internal video from Google in 2016
revealed how Google is already working on using data collection to
reshape the future of society. The video, called “The Selfish
Ledger,” was filmed by Nick Foster, the head of design at Google's
“X” division. This video was shared internally to demonstrate how
data collection from users could be used to nudge or “guide”
those users towards Google's goals. The main idea is focused on what
Google terms a “ledger,” which is what they use to describe all
the data that they collect about you—it's a data profile of you.
They state that the way we use our phones is a “constantly evolving
representation of who you are,” and Google is interested in using
that data to modify our behaviors. Google goes even further, though,
suggesting that this data can be passed on to others just as genetic
data is passed on to our offspring, generation after generation. The
concept is to sequence a data genome of sorts into a huge social
engineering effort. An effort to reshape humanity.
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