Casual gamers are
one of the newest arrivals to the class of gamers. A casual gamer is
the kind of person who will pull out her smartphone while waiting on
the subway or while waiting in a parking lot to pick up her kid after
school. This kind of gamer might play a game on a tablet late at
night in bed, or in other circumstances where there's just a little
time to kill. Casual gamers are seen by the industry as gateway
gamers--if they can be hooked, they might transform into more serious
gamers, willing to pay more than a couple dollars for a game. But
casual gamers still contribute enormous profits to the industry
because there are so many of them.
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