The advantages of using a
publisher are numerous, but one that appeals most to me is that they
often have built-in marketing. And why wouldn't they? They want your
product to sell so they can make money off it, too! Of course, the
traditional 50/50 profit split is a bit of a deterrent to most
creators, and they will have to decide if 100% of next to nothing is
worth the tradeoff to sacrificing 50% for a whole lot of something.
That's not guaranteed, though; there are self-published creators that
hit it big, and it's awesome that they retain product control and
don't have to give up 50% of their profits to a publisher. Either
way, however, the creator still has to hope to be lucky enough to get
hit by that rare lightning bolt that sparks massive success, whether
self-published or traditionally published. A reputable publisher
can't guarantee a hit, but they know the industry and can at least
help market you towards success, probably much better than you can
yourself.
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