If you're self-publishing,
the problem of distinguishing yourself without a publisher rests
squarely on you. Building up a fanbase takes time, and sometimes it
slips because we live in a fast-paced world where something shiny and
new is always just around the corner. Indie video-game developers
know that the first week their product releases is most likely going
to be the best week of their sales, because the very next week, an
entirely new line-up of games will release and steal their thunder.
I've seen price drops on games appear sometimes within a month of
release, which sadly suggests the desperation of a developer trying
to squeeze out a few more sales before fading to obscurity. I
remember decades ago before self-publishing became so easy. Did I
have more of an attention span back then, or was it that there
were just fewer choices, so I valued the products I bought that much
more? The easier it is to self-publish and put products out there,
the more saturated the market becomes, which makes it harder for
consumers to choose and it is much less likely that they will commit
with any kind of product loyalty.
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