There are actually several
downsides to self-publishing. The first is that you have to do your
own marketing. The second directly relates to that problem, and it is
that because it has become so easy to self-publish, there is a major
surplus of content to wade through and try to distinguish yourself
from. Another downside is that, because it is so easy to
self-publish, there is a huge range of quality out there, with
excellent products mixed among products that...well...aren't. Quality
control is something publishers can help sort out. But, it all
depends on the industry. If you have inroads to a particular music
audience, for instance, then spreading your work among them through
concerts and conventions isn't impossible, and honestly, you'll
probably do better on your own than having a publisher who rarely
interfaces directly with the fans. But in other instances, reputable
publishers in any industry already have a built-in following, and
sometimes accessing that “fanbase” will vault you far beyond your
own network.
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