In
2013 at USC, both Steven Spielberg and George Lucas voiced their
prediction: the film industry will soon implode. They foresee a huge
change in the movie-theater experience, with higher-priced tickets
($50 or more), and only the biggest blockbuster movies drawing in
crowds. Considering my own attitude about movie-going, I'll have to
admit that I agree with their predictions. Star Wars may look like
something spurring a massive revival in theater attendance, but it
may actually be the death knell of the movie industry we used to
know. Perhaps our culture has shifted away from the theater
experience, just as digital caused us all to migrate away from
renting Blockbuster Videos. It's easy to imagine a future where the
more thoughtful movies are only available to us online or for
purchase on blu-rays/DVD's. Going to the theater will be reserved for
the kind of family-event that only a movie like Star Wars can manage.
When I saw Star Wars this weekend, a number of audience members were
dressed up as iconic Star Wars characters, including young children,
with many of them wielding toy lightsabers and some even wearing
stormtrooper or darth vader helmets. This is the kind of movie that
will draw all of us out of our homes to see at the theater, and we'll
not only be happy to do it, we'll be ecstatic! I'm probably going to
go see it again!
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