Don't
worry, none of the posts this week will contain any spoilers for
those of you that haven't yet had the chance to see the new Star Wars
movie. This week, I'll be discussing the overall effect that Star
Wars has on the movie industry. This last weekend, Star Wars opened
and broke the previous record for opening weekend ticket sales,
grossing $238 million—the biggest North American debut of all time!
The previous opening record was “Jurassic World,” which opened
with $208.8 million this last summer. With such an impressive
beginning, why are some in Hollywood viewing the Star Wars phenomenon
as a gigantic tsunami that will wash away, or at least dampen, the
appreciation of other films? From Hollywood's perspective, they've
seen this happen before with Star Wars, back when its first
iterations were released. However, the movie-going climate has
changed a lot since the late 70's and early 80's. How will the Star
Wars juggernaut affect the future of movie-going in our time?
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