Hollywood
used to hate Star Wars, considering it to be a franchise machine used
to sell toys as much as tickets. Better movies with more substance,
Hollywood moguls insisted, were not receiving their proper attention
when competing with big-budget blockbusters like Star Wars. These
blockbusters were considered forgettable, without critical acclaim,
while the smaller, lesser-known films were those that were awarded
impressive nominations, though these decorated films rarely seemed to
find a very larger audience. This isn't a problem for us, though,
considering that we usually prefer watching the more thoughtful films
at home, paying only a couple dollars to see them. I feel this way
myself—why spend $25-$30 dollars to see a drama that I could just
wait a few months to rent online? There's no hurry, it's not like
everyone is going to be talking about it. I'm only willing to go
through the inconvenience of watching a movie in the theater if it's
an experience that the theater will enhance—I don't need amazing
theater surround sound, 3D projection, and a giant IMAX screen to
watch a thoughtful drama, but I do want those features for a movie
with lots of action and special effects. This shift in attitude
towards movies is one that may affect the industry in a big way...
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