Thursday, November 7, 2019

Recycling Ideas (part 3)


Sequels and spin-offs exist because of a built-in fan-base. If your entertainment product—whether it’s a game, movie, or book—has generated a profit and has an established following, it is much less of a gamble to create a sequel than to ask your fans to follow you on an entirely new endeavor. The time, money, and effort required to build a new fan base is quite an effort, so restarting with a new product is rarely desirable when there is already something that has an audience. When there is a lot of money behind a product, designers are much less willing to risk something new when they’ve found a formula that seems to be working. A benefit to sequels is that designers can often improve upon the original, especially if they pay attention to what their fans are saying. But at what point do fans start to move on when something has been recycled a number of times? In most cases, fans will lose interest when innovations, story lines, and characters become predictable. Yet changing course too much can also alienate fans…

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