Actor Robin Williams died in 2014, but
made sure to legally ban his image from being used for profit until
2039, in addition to terms that block him from being digitally
inserted into a movie, TV show, or even a hologram. Why a hologram?
Consider the holographic appearance of deceased rapper, Tupac Shakur,
at Southern California's Coachella music festival in 2012. This
concept isn't a new one, though—Hollywood used holography to place
John Coltrane in the movie Vanilla Sky back in 2001. The rock band
Gorillaz used holograms of themselves to entertain at the 2006 Grammy
Awards. Mariah Carey, Elvis Presley, and others have been displayed
as holograms despite their absence. Is placing CGI of an actor in a
movie any different than placing a photograph of that actor in an ad?
Most would say it is, because CGI can make that actor do and say
anything—it involves actions that the deceased actor never had the
chance to consider or refuse. Most people would agree that using the
image of a deceased actor for advertising is in bad taste. Just look
at the outcry on Twitter against Cinnabon for their tweet using an
image of Princess Leia (with a cinnamon roll in place of her hair
bun) after her recent death; they tweeted, “RIP Carrie Fisher,
you’ll have always have the best buns in the galaxy.” Truly
tasteless.
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