What exactly is VR Analytics? VR, or
Virtual Reality, is the next trend in technology, and though still in
its infancy, many believe that it is going to change the way we live
in the same way the internet has done—it’s nothing short of
revolutionary. “VR Analytics offers a way to capture much more
information about the interests and habits of users, information that
may reveal a great deal more about what is going on in [their]
minds,” says Michale Madary, a researcher at Johannes Guttenberg
University. Physiological and behavioral data is valuable to
companies like Facebook, which seems to be taking VR very seriously
after acquiring the crowd funded Oculus Rift for $2 billion.
Considering Facebook’s record, however, is it really a good thing
that they are aggressively delving into VR and its uses? An infamous
study conducted by Facebook data scientists in 2012 raises a lot of
questions…
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